Google Search Console keywords

In Search Console, open Performance, then Search results, and pick the Queries tab under the chart. Each row is a search people typed when your site appeared, with its clicks, impressions, click-through rate and average position for the dates chosen above. A filter on the page or on the query narrows it; the export button downloads the table.

• The rows past 1,000. “The maximum you can export through the Search Console user interface is 1,000 rows of data,” in Google’s words. A site with more keywords than that sees its top thousand. Search Console’s API goes further, to 50,000 rows a day per site and search type, which is how tools like ours read the rest.
• The private searches. Searches “that aren’t issued by more than a few dozen users over a two-to-three month period” are anonymized: they are left out of the Queries table but counted in the chart’s totals. That is why the rows add up to less than the total, and on a small site the gap can be most of the clicks.
• One way of counting. The Queries table is aggregated by property: when two of your pages show for one search, it is one impression, and the position is your topmost result. The Pages table counts each page. So the same search can show more impressions, and a worse position, from the pages’ side than from the search’s.
• Anything older than 16 months. Search Console keeps the last sixteen months; older days are gone from the report and from the API.

From Google’s performance data deep dive on the Search Central blog, the Performance report help page and Analytics Help on the Search Console integration, read on 10 November 2026.

Connect Search Console to a site in Trakis, with read-only access, and its keywords come in with the next audit. The table shows them 100 to a screen, not the top thousand, with these columns:

• Clicks and impressions, each with a small line over the period, and the change against the period before when you ask to compare.
• CTR and average position, counted per search the way the Queries table counts them: one impression per results page, your topmost result’s position.
• URLs: how many of your pages showed for the search, and which, with each page’s own clicks, impressions and position. When it is more than one, the pages may be competing.
• Top URL and its position: the page that brought the most clicks, and where that page itself ranked.
• Lists: the keyword lists it is in.
• SERP: Google’s results for the search, in a new tab, in the country you filtered on.

Columns can be hidden, the numbers sorted either way, and the table exports as CSV. The filters: the period, from the last 7 days to the last 16 months; a comparison with the period before; country and device; with or without your brand, or only your brand; one keyword list; words in the search; a page or a folder; the number of words; clicks, impressions, CTR and position between two values; and the searches more than one of your pages showed for.

A list follows a group of searches together: the brand, a product, a client’s pages. Add keywords from a row of the table, from the ones you ticked, or by pasting them one per line. Each list shows its clicks, impressions, CTR, average position, how many of its keywords Google showed you for in the period, and its top keyword; the five with the most clicks are drawn over time. A list keeps a keyword through the weeks Google doesn’t show you for it. Up to 50 lists a site and 1,000 keywords a list.

• Performance: the site’s clicks, impressions, CTR and position over the period, with the share that came from private searches; searches by band of position and pages shown over time; devices; CTR by position; the top keywords and pages, what moved, the keywords at positions 4 to 10, and the searches several pages share.
• Pages: every page with its clicks and impressions, private searches included, its searches and the top one.
• Site structure: the same numbers folded into hosts and folders, opened one level at a time.
• Positions: your searches by band of position, week by week, and the ones that moved into or out of the first ten.

• It shows the searches Google showed your site for, nothing else. Search volume, keyword difficulty and searches you don’t appear for yet come from a keyword database, and these screens have none.
• It doesn’t track a keyword Google never showed you for: a list keeps it, with no numbers, until Google does.
• It reads Search Console and writes nothing to it. The access asked for is read-only, and you can remove it from your Google account at any time.

Create a free account, add your site and connect Search Console. The keywords come in with the first audit, usually within the hour, by the next working day at the latest, beside the audit itself: what the free audit includes. Search Console’s other reports, the Page indexing statuses, have a guide of their own.