Internal linking tool

A link worth adding is one a page’s own words already ask for: the text names what another page is about, and there is no link to it. How the audit finds them:

• What each page is about. With Search Console connected, the searches the page shows up for, two words or more, your brand left out, the ones with the most impressions first. Without it, the page’s own heading.
• Where the words count. Only in a page’s own text: not in its menu or footer, and not inside a link that is already there. A page that already links to the other one, or already links those words somewhere, is not asked again.
• Which pages to link from. The ones with the most links of their own come first, since a link passes on what its page has. Pages asking not to be indexed, and pages that answered an error, are left out on both ends.
• How many. Up to three suggestions for each page to link to, fifty for the audit, each with the page to edit, the words to turn into a link and the page they should point to. They export as CSV.

• Clicks from the home page, for every page read: one, two, three, four or more, or no path at all among the pages read.
• Internal links to each page, in bands from none to over five hundred. Pages with no link, or a single one, from the rest of the site are where an added link helps most.

On a site larger than the audit read, both are counted among the pages read, and the report says so.

The 7 checks of the Links report, each with its own page, its reasons and its sources:

• Too many links on the page
• Generic anchor text
• Internal links without a valid href
• Internal links to dead pages
• Orphan pages
• Internal links written to another address of the site
• Pages reached by one internal link only

• Google uses links to find new pages to crawl and as a signal of what pages are about, and asks that every page you care about have a link from at least one other page on your site: Orphan pages and Pages reached by one internal link only.
• It can only crawl a link that is an <a> element with an href: Internal links without a valid href.
• Good anchor text is descriptive, reasonably concise and relevant to the page it is on; “click here” and “read more” are its examples of what to avoid, and so is cramming in every related keyword: Generic anchor text.
• There is no ideal number of links on a page: Too many links on the page only asks the question past 150.

All from Google’s link best practices, read on 4 November 2026.

• It doesn’t add links. There is no plugin and nothing to install: you or your developer add the link in the page, where the suggestion says.
• It doesn’t write new text. A suggestion is always words already on the page; a page that doesn’t mention a subject is not asked to.
• It reads your own site. Links from other sites to yours are a backlink audit.

Create a free account and add your site: the report is in your account, usually within the hour, by the next working day at the latest, next to the rest of the audit, 67 checks in all: what the free audit includes.