Free ASO keyword tool

• The name, up to 30 characters: how many it uses, and whether a short description follows the brand.
• The subtitle, up to 30 characters, when you type it: its length, and the words it repeats from the name.
• The keyword field, up to 100 characters, when you paste it: spaces around commas, words already in the name, the subtitle or the category, a word and its plural both, “app” or “game”, and filler words. These are Apple’s own rules, counted.
• Ratings and the last update: none in this store yet, or far fewer than the apps found near yours.
• The phrases it aims at: up to 6, from the name after the brand and the subtitle, or the ones you type. For each, whether Apple’s search lists the app in its first 100 results, and the first apps of the same category there.
• The words of the apps near yours: the words in their names that your name, subtitle and keyword field don’t have.

Apple’s page on App Store search says results come from text relevance, meaning matches in the app’s name, subtitle, keywords and primary category, and from what people do: downloads, ratings and reviews. It also says what doesn’t count: the promotional text doesn’t affect the ranking.

For the keyword field it asks for terms separated by commas with no spaces, and lists what to leave out: words already in the name, the subtitle or the category, plurals of words already there (“considered duplicates”), broad words such as “app” or “game”, filler such as “the” and “to”, competitors’ app names, and trademarks that aren’t yours. It adds that misused keywords are a common reason for a rejected update.

• No search volume. Apple measures how often a term is searched, and gives those popularity scores to Apple Ads advertisers under terms that keep them confidential. We would rather show no number than one of our own making that reads as Apple’s.
• No promise of the exact place on a phone. The list your browser gets is Apple’s public search API’s. It adds very popular apps of other categories (for “value investing” in Romania, WhatsApp and Instagram) that a phone doesn’t show, and it has no ads. Counted among the apps of the same category, its order matched an iPhone’s within a place when we checked, on 11 November 2026; a phone can still differ, and the search ads above the results move everything down.
• No Google Play. Google offers no public search API for the Play Store; it gives an app’s own search terms to its developer, in Play Console.
• It doesn’t see your keyword field unless you paste it: Apple shows it to nobody but you.

From Apple’s public Search and Lookup APIs, asked by your browser: one lookup for the app and one search per phrase, 7 calls at most. Apple says the Search API is limited to about 20 calls a minute, so two checks in a row are fine, and a third may have to wait a minute. Trakis is told only that the tool was used, to count it: not the app, not what you typed.

People also find an app from its website, and from AI answers that cite it. Trakis audits the site the way search engines and AI assistants read it, and counts each problem once, with the pages it covers. Free: create an account and add your site, or try the domain authority checker first.