An AI SEO audit of your whole site

The 4 checks of the AI readiness part of the report, each with its own page, its reasons and its sources:

• Content only appears through JavaScript
• No short answer under the heading
• Article without a named author
• robots.txt keeps AI search out

robots.txt keeps AI search out is read bot by bot: for each search engine and AI answer bot below, whether your robots.txt lets it in and on how many of your pages, so a rule meant to stop training that also shuts out an AI search shows up with the line that does it. The training bots are listed too, as a choice you made, not as a problem.

• Search engines: Googlebot (Google Search and AI Overviews), Bingbot (Bing and Copilot).
• AI answers: OAI-SearchBot (ChatGPT search), ChatGPT-User (pages ChatGPT opens for a user), Claude-SearchBot (Claude search), Claude-User (pages Claude opens for a user), PerplexityBot (Perplexity search), Perplexity-User (pages Perplexity opens for a user).
• Training: GPTBot (training OpenAI models), ClaudeBot (training Claude), Google-Extended (training Gemini), Applebot-Extended (training Apple Intelligence), CCBot (the open dataset many models train on), Meta-ExternalAgent (training Meta AI).

Google says there are no additional requirements and no special optimizations to appear in AI Overviews or AI Mode, that the usual SEO best practices still apply, and that a page needs to be indexed and eligible to be shown with a snippet. It also says you don’t need new machine-readable files, AI text files or markup (AI features and your website). So a page Google can’t crawl or index is missing from its AI answers as well, and the crawl, indexing, links and content checks of the audit decide as much as the AI ones.

For the same reason we retired a check that asked question pages for FAQ markup: Question-style page without FAQ schema. Its page says why.

• Finding the problems: no AI. A crawler reads the pages, the same rules decide the same way on every run, and every finding points at the pages and the evidence behind it.
• Explaining changes: a sentence, marked. After each audit, the first few changes since the one before get a sentence from an AI model on what they mean, labelled as such; the facts above it are the audit’s own (help).
• Your audits in your AI assistant. The Trakis connector lets Claude or another assistant read your sites’ audits, read-only, once you allow it, and explain any check.

• The AI readiness report, with its score, every check it runs, and which search engines and AI assistants your robots.txt lets in.
• The whole SEO audit: crawlability, indexing, on-page, content, structured data, links and performance, 67 checks in all, each problem counted once with the pages it covers: what the free audit includes.
• The report in your account, usually within the hour, by the next working day at the latest. No card, nothing to install on the site.

Is an AI SEO audit different from an SEO audit? It is an SEO audit that also asks what AI search needs: which of its crawlers may read the site, and whether they can read the pages. Google says its AI features need nothing beyond good SEO, so most of the work is the same.

How do I get into ChatGPT search? Let OpenAI’s search crawler in, at the robots.txt and at your CDN, and the rest is up to its ranking: ChatGPT SEO.

Do I need an llms.txt? Google says no new AI text files are needed for its AI features. What the file is, and who says they read it: llms.txt, explained.

Can ChatGPT do an SEO audit? It can explain one well, but reading pages one at a time it does not see what a crawl sees across a site: how to do an SEO audit.

Read on 4 November 2026.

• Google Search Central, AI features and your website: no additional requirements, no special markup, the same SEO best practices.
• Each crawler’s operator, on its own page: AI crawlers.