Title tag and meta description checker

The 6 checks a Trakis audit runs on every page’s title and description, the same code. Each has its own page: what it looks at, why, and the sources.

• ONPAGE-001 — Title missing
• ONPAGE-002 — Title too long
• ONPAGE-003 — Title too short
• ONPAGE-004 — Meta description missing
• ONPAGE-005 — Meta description outside the useful range
• CONTENT-003 — The title is nowhere in the H1

• No length limit, but a cut. Google sets no limit on a title or a meta description; it shortens both in results as needed, typically to fit the device’s width (title links, snippets). So the length lines here are the checks’ own: a title over 70 characters, a description outside 50 to 160. Put what matters first, where it survives the cut.
• The title is a starting point. Google builds the link in a result automatically, from the title element, the headings, og:title and other text, and asks for a title on every page that is descriptive and concise, without keyword stuffing, with the main title also in the first visible H1.
• A description is used when it describes the page better. Snippets are made mainly from the page’s own text; Google uses the meta description when it gives a more accurate description than the page does. It asks for one at least on the home page and the popular pages, each page with its own.

• It sees one page. Titles and descriptions repeated across many pages, which Google says are not helpful, take the whole site to find: the audit’s duplicate titles and duplicate descriptions checks.
• It doesn’t know which pages bring clicks. With Search Console connected, the audit asks for a description on the pages that do, not only on the home page.
• It shows no pixel width and no “cut here” line. Google doesn’t publish the width it cuts to, and it varies with the device; a line we drew would read as Google’s.
• It reads the HTML you paste and runs nothing in it. A page that sets its title with JavaScript has the server’s title in that HTML.

When the site’s CMS or templates make a title hard to change, a Trakis account can put a new title or description live from Cloudflare instead: you write it for the page the audit found, and a Worker in your own Cloudflare account rewrites the page as it is served. How that works, and what it costs on your Workers plan: Cloudflare and SEO.

The Trakis audit runs these checks on every page it crawls, together with the 59 other checks, and counts each problem once, with the pages it covers: a title too long on every product page is one line, fixed in one template. Free: create an account and add your site.