Duplicate titles

Paginated lists, filtered categories and product variants that all inherit the same title from their template.

• Give each of these pages a title of its own, built from what only that page has: for a template, the item's name first (the person, the period, the product), then the section, then the site name.
• Keep it under 70 characters, the distinctive words at the front — that part is what a search result and an assistant's citation show.
• If the pages really are the same content, do not invent different titles: keep one and point the others at it with a canonical link.

Shown for an example shop at www.example.com. In a Trakis report the same fix comes with your own addresses and the list of your pages it applies to.

Search Console's page indexing report and a site: search on Google both show pages with the same title next to each other.

Warning The title repeats on 24 pages. · evidence: "Shoes — Example Shop"

Paginated and filtered versions of one list share its title; adding the page number or the filter tells them apart. (An example shop; the numbers are illustrative.)

CONTENT-005 is a warning in the content category, and weighs moderately in that category’s score. It is a fact about the site as a whole, so it is reported once, not once per page.

If the finding is deliberate on your site, it can be accepted as intentional in the report. It then leaves the list and the score, and comes back on its own if what it shows changes.

• Thin content · CONTENT-001
• Images without alternative text · CONTENT-002
• The title is nowhere in the H1 · CONTENT-003
• Very low text-to-HTML ratio · CONTENT-004
• Duplicate meta descriptions · CONTENT-006
• A template settles just under the line · CONTENT-007
• Pages that repeat each other’s text · CONTENT-008

A Trakis audit runs this check and the other 65 on your site, and tells you on how many pages each one sits. Or go back to all the rules.