Title missing
Pages with no <title> element, or an empty one. The title is the first line people read in the results, and a main signal of what the page is about. Without one, search engines make one up from the page.
CriticalONPAGE-001 · On-page · checked on every page
Where it usually comes from
Custom templates that forgot the title tag, pages built by a JavaScript framework that sets it only after loading, or an SEO field left empty with no fallback.
How to fix it
- Write a <title> of 30–70 characters for each page: what the page is, then the site's name. The first 60 are the ones shown almost everywhere.
- No two pages should share one. Set it in the template from the page's own name, so new pages get one too.
<title>{{ page.name }} | Example Shop</title>Shown for an example shop at www.example.com. In a Trakis report the same fix comes with your own addresses and the list of your pages it applies to.
How to check it yourself
Look at the browser tab: if it shows the address instead of a name, the page has no title. The page source should contain a <title> in the <head>.
What it looks like in a report
Critical The page has no <title> element. · /page/about
A single page built outside the theme; its title field is empty. (An example shop; the numbers are illustrative.)
How the audit counts it
ONPAGE-001 is a critical in the on-page category, and weighs heavily in that category’s score. When it appears on many pages built from the same template, the report shows it once, with the number of pages it covers — because one change in the template fixes all of them.
If the finding is deliberate on your site, it can be accepted as intentional in the report. It then leaves the list and the score, and comes back on its own if what it shows changes.
Other on-page checks
- Many impressions, very few clicks · GSC-001
- Close to the first page · GSC-002
- Page with traffic, without a canonical or with noindex · GSC-003
- Pages competing for the same search · GSC-004
- Title too long · ONPAGE-002
- Title too short · ONPAGE-003
- Meta description missing · ONPAGE-004
- Meta description outside the useful range · ONPAGE-005
- H1 missing · ONPAGE-006
- Several H1 elements · ONPAGE-007
- Skipped heading level · ONPAGE-008
- lang attribute missing · ONPAGE-009
- meta viewport missing · ONPAGE-010
Find it on your site
A Trakis audit runs this check and the other 65 on your site, and tells you on how many pages each one sits. Or go back to all the rules.