Meta description missing

Descriptions left empty in the CMS, templates without a description field, or an SEO plugin not set to generate one.

• Write a meta description of 70–155 characters for each page: what the reader finds there and why to click.
• Where there are many pages of one kind, build it in the template from the page's own data rather than repeating one sentence.

<meta name="description" content="{{ page.summary | truncate: 155 }}">

Shown for an example shop at www.example.com. In a Trakis report the same fix comes with your own addresses and the list of your pages it applies to.

View the page source and search for name="description".

Warning The page has no meta description. · /category/* · 18 pages

Category pages have no description field; the template can build one from the category name. (An example shop; the numbers are illustrative.)

ONPAGE-004 is a warning in the on-page category, and weighs moderately in that category’s score. When it appears on many pages built from the same template, the report shows it once, with the number of pages it covers — because one change in the template fixes all of them.

If the finding is deliberate on your site, it can be accepted as intentional in the report. It then leaves the list and the score, and comes back on its own if what it shows changes.

• Many impressions, very few clicks · GSC-001
• Close to the first page · GSC-002
• Page with traffic, without a canonical or with noindex · GSC-003
• Pages competing for the same search · GSC-004
• Title missing · ONPAGE-001
• Title too long · ONPAGE-002
• Title too short · ONPAGE-003
• Meta description outside the useful range · ONPAGE-005
• H1 missing · ONPAGE-006
• Several H1 elements · ONPAGE-007
• Skipped heading level · ONPAGE-008
• lang attribute missing · ONPAGE-009
• meta viewport missing · ONPAGE-010

A Trakis audit runs this check and the other 65 on your site, and tells you on how many pages each one sits. Or go back to all the rules.