Very low text-to-HTML ratio

Page builders and themes that wrap every block in many layers of markup, inline styles and scripts, and large inline data for JavaScript.

• The pages carry far more code than text. Move scripts and styles into files the browser caches, and remove templates the page does not use.
• It is rarely a ranking problem on its own; it makes every page slower to download and to read.

Shown for an example shop at www.example.com. In a Trakis report the same fix comes with your own addresses and the list of your pages it applies to.

Save the page and compare its size with the length of its visible text. Inline <script> and <style> blocks are the usual weight.

Notice Only 1.6% of the page is text: 4,200 characters inside 260,000 of HTML.

The page is mostly markup and scripts, downloaded on every visit. (An example shop; the numbers are illustrative.)

CONTENT-004 is a notice in the content category, and weighs lightly in that category’s score. When it appears on many pages built from the same template, the report shows it once, with the number of pages it covers — because one change in the template fixes all of them.

If the finding is deliberate on your site, it can be accepted as intentional in the report. It then leaves the list and the score, and comes back on its own if what it shows changes.

• Thin content · CONTENT-001
• Images without alternative text · CONTENT-002
• The title is nowhere in the H1 · CONTENT-003
• Duplicate titles · CONTENT-005
• Duplicate meta descriptions · CONTENT-006
• A template settles just under the line · CONTENT-007
• Pages that repeat each other’s text · CONTENT-008

A Trakis audit runs this check and the other 65 on your site, and tells you on how many pages each one sits. Or go back to all the rules.