A template settles just under the line

A template that prints the same boilerplate — shipping terms, a brand paragraph — around a very short unique part on every page.

• Add a unique part to the template — a description field, specifications, answers to common questions — filled per page.
• Move boilerplate that repeats on every page (shipping terms, the brand story) to a page of its own and link to it.
• Start with the pages that bring visitors; a template fix can then follow for the rest.

Compare two pages of the same template: count how much of the text is identical and how much belongs to the page.

Notice 17 pages of /product/* have between 260 and 298 words, every one of them just under 300.

The template decides the length, so the fix belongs in the template, not in 17 pages. (An example shop; the numbers are illustrative.)

CONTENT-007 is a notice in the content category, and weighs lightly in that category’s score. It is a fact about the site as a whole, so it is reported once, not once per page.

If the finding is deliberate on your site, it can be accepted as intentional in the report. It then leaves the list and the score, and comes back on its own if what it shows changes.

• Thin content · CONTENT-001
• Images without alternative text · CONTENT-002
• The title is nowhere in the H1 · CONTENT-003
• Very low text-to-HTML ratio · CONTENT-004
• Duplicate titles · CONTENT-005
• Duplicate meta descriptions · CONTENT-006
• Pages that repeat each other’s text · CONTENT-008

A Trakis audit runs this check and the other 65 on your site, and tells you on how many pages each one sits. Or go back to all the rules.