Trakis

Trakis · Rules

Home page without Organization

A home page without Organization structured data. The Organization block is where a site says who is behind it: name, address, contact. Search engines and assistants use it to connect the site to the business.

WarningSTRUCT-006 · Structured data · checked on every page

Where it usually comes from

New sites and shops that never added it, since it is not visible on the page and nothing reminds anyone.

How to fix it

  • Add this block to the home page, inside <head>. Fill in the logo and the social profiles; the rest is this site already.
  • Test it with Google's Rich Results Test before and after.
home page
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Shop",
  "url": "https://www.example.com/",
  "logo": "https://www.example.com/logo.png",
  "sameAs": [
    "https://www.facebook.com/…",
    "https://www.instagram.com/…"
  ]
}
</script>

Shown for an example shop at www.example.com. In a Trakis report the same fix comes with your own addresses and the list of your pages it applies to.

How to check it yourself

Run the home page through the Schema.org validator and look for an Organization (or LocalBusiness) item.

What it looks like in a report

Warning The home page does not declare an Organization.

One block on the home page names the business, its address and how to reach it. (An example shop; the numbers are illustrative.)

How the audit counts it

STRUCT-006 is a warning in the structured data category, and weighs moderately in that category’s score. When it appears on many pages built from the same template, the report shows it once, with the number of pages it covers — because one change in the template fixes all of them.

If the finding is deliberate on your site, it can be accepted as intentional in the report. It then leaves the list and the score, and comes back on its own if what it shows changes.

Other structured data checks

Find it on your site

A Trakis audit runs this check and the other 65 on your site, and tells you on how many pages each one sits. Or go back to all the rules.